I’m Alice. A designer and maker who believes in creating for people first, technology second.

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Currently designing enterprise gen-AI experiences at IBM
Available for work July 2024
Few of 30+ startups and enterprises I’ve worked with
What I do

End-to-end,
full-service design.

01

UX & UI design

Running end-to-end UX to design solutions that prioritise the humans at the centre of the experience, while hitting business goals and aligning to implementation efforts.

Web & interface design
UX audits
Mobile app design
Design systems
Responsive design
02

Web development

Development of websites that are ready to launch in days and weeks, not months. Websites built on Webflow ensure high-quality code, speedy performance, and easy CMS management.

Webflow development
CMS implementation
WCAG compliance
Site maintenance & support
03

Discovery & research

Transforming user and business needs from vague problem into innovative solutions through design thinking and collaborative whiteboarding.

Competitor analysis
Journey mapping
Workshop facilitation
Usability testing
04

Visual design

Telling visually compelling stories in brand identities, digital graphics, presentations and data visualisations. Creating assets that not only look good, but communicate messages clearly.

Social media assets
Infographics
Presentation & pitch decks
Styleguides
Public speaking

I’m on a mission to make design accessible to all.

Through workshops, podcasts and panel presentations, I love imparting my knowledge and experiences to inspire the next generation of design thinkers.

Swinburne Design Collective
Oct 12, 2023

From Classroom to Corporate: Differences between being a designer in university vs the industry

Presenting to Swinburne Uni students about design in university vs the reality of the industry.

Lucid Podcast
Nov 18, 2022

Designing Our Lives: The World of Design, Careers and Startups

Discussing with a friend about my career in product design, and what it’s like working in startups.

Monash Association of Coding
Aug 3, 2022

MAC x Build: Intro to Figma Prototyping

An interactive workshop where I taught students Figma tools, e.g. drawing shapes, styling, components and variants.

Monash Association of Coding
Feb 25, 2022

MAC x Learn: Intro to UI/UX

An introductory workshop to UI and UX theory as well as my tips for beginners wanting to break into the field.

“Alice is amazing. She’s extremely intelligent, adaptable and gets things done. Her ability to navigate uncertainty and find answers to hard questions is incredible to watch. Any team would be lucky to have her!”
Joumana E.
Founder & Director, Skale Studio
“It was a pleasure to work with Alice. She was collaborative, and nothing seemed too difficult for her. Even though she didn’t know our business initially, she did thorough research and made sure she understood our business and our vision before embarking on the design.”
Ryan S.
Director, Audio Systems Logic (ASL)
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It’s been fantastic working with Alice these last few months at IBM. She’s off to a great start, has proven to be a capable designer on moments-that-matter, and l’m delighted she’s stood up to the challenges.”
Leon G.
Senior Innovation Designer, IBM
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Alice played a critical role in pushing out our Orientation product for the University of Melbourne. She was solely responsible for design and created professional user interfaces whilst ensuring our Figma prototypes were organised and easy for developers to understand.”
Lex L.
Founder, Deckle
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Alice has shown great initiative and creativity throughout her time at MAC. She is an active contributor when it comes to thinking of ideas for the team and is always eager to learn new skills. She has also taken responsibility for multiple design projects and consistently delivers high quality work.”
Sara T.
Design Director, Monash Association of Coding (MAC)
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